DRR GENERATOR

MRR is so last month.
ARR is the new hotness.
DRR is the future.

Decennial Recurring Revenue counts ten years of revenue you haven't made yet, so the number is much bigger. Answer a few questions about your company and post the card.

Tick everything that's true

Everything happens in your browser. The answers live in the link after the #, so the link is the card. Send it to anyone and they get the same number.

Your post


    

  


  

    
How DRR works

    
Every era of software gets the metric it deserves.

    

      
2015 TO 2023
MRR
Monthly Recurring Revenue. One month of money. Honest, small and a bit embarrassing on a slide.

      
NOW
ARR
Annual Recurring Revenue. MRR times twelve. Same money, bigger number, nobody asks which month you multiplied.

      
THE FUTURE
DRR
Decennial Recurring Revenue. Ten years of ARR, compounding. Most of it hasn't happened yet, which is what makes it so big.

    


    
The model

    

      MRR = (40 + vibes1.6) / 120 × (1 + agentic / 7) × 2(8 − hours slept) × (1 + pivots / 2) × checkboxes

      ARR = MRR × 12

      growth = 2 + agentic / 50 + pivots / 4 + vibes / 100 (+ 0.5 for a gradient logo), up to 12x

      DRR = ARR × (1 + growth + growth2 + … + growth9)

      DRR = $0 if AI will kill us all
    

    

      
CheckboxMRRWhy

      
    

    
Actual revenue is collected for completeness and then ignored. The model has never needed it.

  


  

    
Founders on DRR

    

      
"We were embarrassed by our ARR. Then we multiplied it by ten and stopped being embarrassed."
Priya N., founder, Waitlist for a Waitlist

      
"The board asked for a five year plan. We gave them ten. They stopped asking."
Dale M., CEO, Uber for Pivots

      
"I ticked the AI box by accident and our DRR went to zero. Honestly it was a relief."
Sam O., Alignment Is Hard LLC

    

    
Made-up quotes from made-up founders at made-up companies.

  


  

    
Questions

    
Is DRR a real metric?
It is now. You're looking at it.

    
Why ten years?
It's the longest stretch that still sounds like a plan. A century sounds like a religion.

    
Why does less sleep mean more DRR?
Every successful founder we made up sleeps four hours. The model is trained on them.

    
What does the "AI will kill us all" box do?
It sets DRR to $0. Ten years of revenue assumes there are ten years. MRR and ARR stay on the card, so you can see what you would have had.

    
Can I put this in my deck?
The MADE UP stamp and the yellow strip are part of the PNG. You can crop one of them. The axis still says $$$$.

    
Where does my data go?
Nowhere. There's no server, no form that submits and no analytics. Your answers live in the link, and the link lives wherever you paste it.